kalyani January 22, 2021

Global Herbs Flavor Market – Outlook

Natural food consumption is becoming a norm, and the food industry is trying to incorporate new sources of Flavors. Awareness of the biogenesis of plant volatiles, their enzymes and genes will pave the way for new food Flavors to be developed. Demand of food flavor is high due to increase per capita income of the consumers which is boosting the demand of herb flavors.

Demand for food flavor is created by rising demand for processed and comfort foods as well as increased consumption of confectionery products. The consumption of flavors is growing with the advancement of new technology and groundbreaking experiments in the food & beverage industry. The wild authentic aroma of herbs is widely used in various beverages.

In beverages such as fruit juices, soda, energy drinks, and flavored water, herb extracts are increasingly being used to provide the authentic flavor of herbs.  Consumers actively prefer herb flavors to enhance taste and smell of the beverages, thereby driving the growth of herbs flavor market globally.

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Unique Flavor demand to boost the Herbs flavor market

Robust demand of unique flavors by food manufacturers is boosting the demand of herb flavors. The growth of the flavours market is driven by changed customer lifestyles, higher demand for convenient food and the advancement of the global beverage industry in terms of safe logistics and packaging, such as self-chilling beverage cans. Globally expanding food and beverages industry, demands more natural and organic ingredients to cater the demand of the consumers as consumer’s preference is shifting towards organic flavors extracted from herbs owing to health consciousness.

Rapid urbanization and high disposable income has increased the spending of consumer on premium products which is expected to increase the sales of herbs flavors globally. Awareness among the consumer about the negative impact of artificial flavors used in various food and beverages is impacting the sales of herbs flavor across all regions.

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